About Us

 Hey there!

We are an LA based brand focused on unisex streetwear that incorporates important messages about life or relatable emotions in general. The clothing we make can be worn by ALL. The head of CRUEL LA is an Iranian-American woman, named Shauna Ghamsari, who wants to change the realms of fashion and prove to all that there needs to be more female leaders in the streetwear business. All of our products are made with countless amounts of effort and time just so that customers can enjoy them. We are here to provide all services to our customers and give them a great experience. We appreciate, from the bottom of our hearts, all the support you all give us. We can't thank you enough.

The CRUEL LA Team